A recent post at Google AdSense Blog lets us know that Google is going to make changes to the AdSense's contextual targeting algorithms in order to make ads on a website more relevant to its webpages. 

"This week, we’ll be rolling out a series of enhancements to AdSense's contextual targeting capabilities, which will more accurately match relevant ads to webpages,” said Woojin Kim, Google AdSense Product Manager.

Publishers will not require to update their AdSense accounts or ads, as these will be taken care of automatically. With the new enhancements, Google hopes to provide users with more relevant ads, help advertisers generate much more attractive returns by finding the right users and facilitate publishers to make more money.

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Google To Make Changes To AdSense's Contextual Targeting Capabilities

Google To Make Changes To AdSense's Contextual Targeting Capabilities

The Official Google Blog has reported the launch of two new tools for Google Enterprise Search. The tools- Side-by-Side search and new Google Search Appliance (GSA) connectors are available in Enterprise Labs.

Side-by-Side is a search comparison tool that allows users or employees of an enterprise to compare search results from the GSA or results from two different search engines on a single body of data. Users can vote on which set of results they like best, by choosing the Policy A or Policy B buttons as shown in the screenshot below.

For a better understanding try Side-by-Side or watch the video demonstration by Enterprise Labs guru Cyrus Mistry below:

Along Side-by-Side, Google has also announced GSA connector updates to the major content management systems and a new GSA connector for Salesforce data. The new connector enables the GSA to search and serve users with internal documents and objects stored in Salesforce. Learn more about the Enterprise Labs tools on the Google Enterprise Blog. Download the tools at Google Enterprise Labs.

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Google Announces New Enterprise Search Tools!

Google Announces New Enterprise Search Tools!

After introducing 'Standard AdSense font family' back in February, Google AdSense is updating font styles for its ad units once again of late. Reportedly, AdSense is changing the default font used in the different ad units and it's done on the basis of which ad font performs best in a particular ad unit.

Here are the new defaults:

Arial: 728×90, 336×280, 120×600, 120×240

Verdana: 300×250, 160×600, 468×60, 250×250, 234×60, 125×125, 180×150

Times New Roman: 200×200

The new fonts are expected to come into play within the next few days!

Click here to subscribe to our RSS feed to get a daily digest of news around search engine industry. PageTraffic SEO Blog is updated four times a day and is ranked as one of the best search engine resources blog by Pandia!

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Google AdSense Introducing New Fonts Styles For Ad Units

Google AdSense Introducing New Fonts Styles For Ad Units

Get ready with your questions and queries related to Google's anti-malware process! Yes, now you can get answers to all your questions. Oliver Fisher from the Google Anti-Malware team lets us know through a thread at Google Webmaster Help that they are all set to give answers to webmasters' questions. Google Anti-Malware team works towards making sure that the Google search results are safe from malware and viruses.

If you have questions, submit them in Google Moderator page and vote on other webmasters' questions. The team is most likely to choose the most voted for questions to answer first!

“The Google Anti-Malware engineering team knows you have many questions related to our scanning and flagging of infected sites, some with short and simple answers and some with more complex answers. The short-answer questions are already — we hope — adequately handled on the Webmaster Forums; now we want to do a better job at answering the more complex questions.

To this end, we have created a Google Moderator page for you to submit your questions, and to vote on other webmasters' questions. In two weeks (on Friday the 28th of August), we will close the page and select a few of the top-rated questions. Over the course of the next several weeks, we will do our best to answer each of these in a write-up, to be published here and to the Webmaster Malware Forum.

We hope to repeat this exercise (with a fresh Moderator page) in the fall to give you the opportunity to ask more questions.”- Oliver Fisher.

Forum discussion is going on at Google Webmaster Help.

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Ask The Google Anti-Malware Team, If You Have Questions!

Ask The Google Anti-Malware Team, If You Have Questions!