The Ingredients of Successful Search Engine Optimisation

On page SEO

Keyphrase Discovery

The cornerstone of any business venture is market research and the same is true online. Firstly we look at what people interested in your products or services are actually typing into Google. We then come up with a list of phrases and assess them in order of importance, we consider volume, competition and commercial intention of each phrase and make recommendations to you based on our findings. Without this part of the process being done effectively, everything else would be a waste of time.

Meta Tag Production

Meta tags play an important role in search engine optimisation and helps Google index the site accordingly. Meta title tags are also what your potential customers view when they see the results Google produces, so both the title and description must be compelling enough for people to want to actually click through to your site.

On Page Copy

Our company will ensure that the copy on your site contains the correct keyphrase density for Google, whilst remaining readable to your visitors. All too often the customer experience is forgotten about when this process is undertaken and if you overplay your hand you will alienate your customers and Google, leading to less than optimum results.

Authourity Backlink Building

Google likes authourity sites and one of the ways they measure this is by having webpages they trust vote for your website by linking to you. They also look for the relevance of the link, so if a highly regarded site within your industry sector has a backlink to you, it will be of greater value than a totally unrelated business doing the same.

Here are some of the disciplines we will undertake to acheive this for you -

Link requests from relevant sites

Article Submission

Press Releases

Social Bookmarking

Blog Creation

Video

Classified Posting

We constantly refine our approach, given that Google can change criteria and we make it our business to constantly refine our approach accordingly.

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